Hmm, not sure about that: think about the 90s hip-hop stars who went supernova with the mainstream success - Biggie, Pac, Snoop and especially Eminem and Jay-Z. A good proportion of their standards don't have any R&B guest vocals - think 'Can I Get A...' or 'Big Pimpin'. I think a combination of brilliant, innovative, danceable beats and really compelling, charismatic MCs was more responsible for hip-hop going mainstream. Plus good business and marketing! If anything, R&B going hip-hop - using hip-hop beats and guest rappers - lent it a lot more credibility.
Yeah see as I posted just above I think I'm sorta wrong. I think rpa made it big in the nineties on its own, but then R&B made it even BIGGEr, and now rap seems to struggle in the mainstream without RnB's help? Just thinking aloud really but that's how it feels to me.
When was the last time there was a massive rap hit in the UK that really was just rap over a backing track? I'm guessing it was probably Eminem, although he's plenty with the gimmicky hooks and things.
Key points would include Jay-Z's "Hard Knock Life" (gimmick hook) in 1998 running up to, say, Nelly feat. Kerry Rowland with "Dilemma" (really strong RnB inflection, female vox as big part of track, monster hit in 2002)
I feel like the RnB/soul-inflected mainstream rap/hip-hop has largely replaced the "purer" mainstream hip-hop/rap that was more prevalent in the nineties. I suspect it might even have something to do with the increasingly female market for singles.
no subject
Date: 2009-08-12 11:10 am (UTC)no subject
Date: 2009-08-12 04:22 pm (UTC)When was the last time there was a massive rap hit in the UK that really was just rap over a backing track? I'm guessing it was probably Eminem, although he's plenty with the gimmicky hooks and things.
no subject
Date: 2009-08-12 04:24 pm (UTC)no subject
Date: 2009-08-12 04:32 pm (UTC)I feel like the RnB/soul-inflected mainstream rap/hip-hop has largely replaced the "purer" mainstream hip-hop/rap that was more prevalent in the nineties. I suspect it might even have something to do with the increasingly female market for singles.