The Passion Pop Curve
May. 8th, 2008 12:52 pmThis comes from the blog of marketing guru Seth Godin - the full post is here and here's the curve:

"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.
A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."
Presented (for now) without comment. Over to you!

"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.
A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."
Presented (for now) without comment. Over to you!
no subject
Date: 2008-05-08 12:23 pm (UTC)no subject
Date: 2008-05-08 12:27 pm (UTC)no subject
Date: 2008-05-08 12:31 pm (UTC)no subject
Date: 2008-05-08 12:34 pm (UTC)and this is only an interresting graph if (assuming the x-axis can be salvaged with the correct unit), you had a time z-axis observing how those bumps perhaps converge during some eras (mid-60s?) OR EVEN CROSS OVER
(i haven't looked at the piece yet -- perhaps he talks about this)
no subject
Date: 2008-05-08 12:34 pm (UTC)no subject
Date: 2008-05-08 12:35 pm (UTC)no subject
Date: 2008-05-08 12:36 pm (UTC)no subject
Date: 2008-05-08 12:36 pm (UTC)no subject
Date: 2008-05-08 12:36 pm (UTC)no subject
Date: 2008-05-08 12:36 pm (UTC)You can't really bundle accessibility to consumer and commitment of artist into a single variable unless you already have an ideological stance that automatically pits one against the other.
no subject
Date: 2008-05-08 12:37 pm (UTC)no subject
Date: 2008-05-08 12:40 pm (UTC)also 'vapid' and 'trite' are both value judgments (and surely unquantifiable) whereas 'obsessed' and possibly 'edgy' (if it's measuring 'how cutting edge or fashionable something is') are definite measurable things? BUH?
also 'edgy' and 'obsessed' are two concepts which have nothing to do with each other!!!
no subject
Date: 2008-05-08 12:40 pm (UTC)(Actually "accessibility" isn't quite right either. Do you know, I think he's using the X Axis to represent "authenticity"!)
He talks about changes over time but not in such an interesting way: he says (possibly in the follow-up post) that the "passion" curve changes all the time, but I think he means it as a handwave to let post-facto rationalisation do all the work of 'proving' his ideas.
no subject
Date: 2008-05-08 12:41 pm (UTC)no subject
Date: 2008-05-08 12:42 pm (UTC)no subject
Date: 2008-05-08 12:43 pm (UTC)Actually we should stop doing this, since we are basically picking holes in a badly made net that hasn't been finished yet, and see if we can find anything that makes sense.
no subject
Date: 2008-05-08 12:45 pm (UTC)So this applies to his view of music* - I think it's pretty clear from his examples that he doesn't listen to a particularly wide variety of it - but it also applies to his view of how you market products, because I never get the impression that he cares about anything, particularly.
does this salvage it?
Date: 2008-05-08 12:59 pm (UTC)you would probably get bell-ish curves (when don't you?) -- but the problem then is how do you line up the apples and oranges of the two species of commitment? they both (presumably) start at the origin (assumption = music made with no commitment to the audience OR the material has marketshare of 0), but how do you scale them?
what you could do is sketch the different topological possibilities (ie "graph" where bulges are switched; "graph" where bulge peak comes at same point on x-axis; "graph" where larger bulge is "passion" bulge) and than analyse these, as shapes manifested by different kinds of music?
(the non-passion bulge would be more an "audience-satisfaction" bulge then i guess)
follow up post on the blog
Date: 2008-05-08 01:02 pm (UTC)Re: does this salvage it?
Date: 2008-05-08 01:03 pm (UTC)Unless you're saying "well you can't be committed to both" (which Godin sort of it) but then where does the switch happen if 0 commitment + 0 commitment is possible but 100 commitment + 100 commitment isn't?
Re: does this salvage it?
Date: 2008-05-08 01:04 pm (UTC)he has just made the curves up out of nowhere though. just his instinct, right?
no subject
Date: 2008-05-08 01:05 pm (UTC)Re: does this salvage it?
Date: 2008-05-08 01:05 pm (UTC)Re: does this salvage it?
Date: 2008-05-08 01:06 pm (UTC)"there are few things that we are all very passionate about"
which strikes me as trite.
Re: does this salvage it?
Date: 2008-05-08 01:08 pm (UTC)SOME people CAN be both. but that the audience increases where there is reduced passion-level for entry.