[identity profile] freakytigger.livejournal.com posting in [community profile] poptimists
This comes from the blog of marketing guru Seth Godin - the full post is here and here's the curve:



"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.

A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."


Presented (for now) without comment. Over to you!
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Date: 2008-05-08 12:23 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
eh? how is "obsessed" on the same continuum as "trite"? what does the x-axis actually measure?


Date: 2008-05-08 12:31 pm (UTC)
From: [identity profile] boyofbadgers.livejournal.com
WTF is going on with that graph? Why are there two distinct curves?

Date: 2008-05-08 12:34 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
those should certainly be on different axes!! (unless commitment means just "commitment to accessibility")

and this is only an interresting graph if (assuming the x-axis can be salvaged with the correct unit), you had a time z-axis observing how those bumps perhaps converge during some eras (mid-60s?) OR EVEN CROSS OVER

(i haven't looked at the piece yet -- perhaps he talks about this)

Date: 2008-05-08 12:35 pm (UTC)
From: [identity profile] martinskidmore.livejournal.com
I think it's a fantastic graph! We need more with multiple curves and individual axes 'measuring' completely unconnected concepts!

Date: 2008-05-08 12:36 pm (UTC)
From: [identity profile] martinskidmore.livejournal.com
It's a good thing no one has ever tried to make pop music with any passion, or his thesis would be complete bollocks.

Date: 2008-05-08 12:36 pm (UTC)
From: [identity profile] alexmacpherson.livejournal.com
OK there is NOTHING about that which makes any sense! I am not convinced he knows what any of the words he's using mean. or indeed if he's ever heard any music of any sort.

Date: 2008-05-08 12:36 pm (UTC)
From: [identity profile] alexmacpherson.livejournal.com
or indeed if he's met any people who consume music!

Date: 2008-05-08 12:36 pm (UTC)
From: [identity profile] boyofbadgers.livejournal.com
I had it down as some sort of 'credibility-as-viewed-by-S.Godin' axis.
You can't really bundle accessibility to consumer and commitment of artist into a single variable unless you already have an ideological stance that automatically pits one against the other.

Date: 2008-05-08 12:37 pm (UTC)
From: [identity profile] alexmacpherson.livejournal.com
And that edginess has never been vapid, ever.

Date: 2008-05-08 12:40 pm (UTC)
From: [identity profile] alexmacpherson.livejournal.com
I don't even get who the 'obsessed' bit refers to - the artist? the consumer?

also 'vapid' and 'trite' are both value judgments (and surely unquantifiable) whereas 'obsessed' and possibly 'edgy' (if it's measuring 'how cutting edge or fashionable something is') are definite measurable things? BUH?

also 'edgy' and 'obsessed' are two concepts which have nothing to do with each other!!!

Date: 2008-05-08 12:41 pm (UTC)
From: [identity profile] boyofbadgers.livejournal.com
Oh, ok, that will teach me not to read the article. Still, it is poor design - if you sum the two curves, that middle dip doesn't look like such an awful place to be. Sure, you're not at the peaks, but it's a damn sight better than overreaching in either direction.

Date: 2008-05-08 12:43 pm (UTC)
From: [identity profile] martinskidmore.livejournal.com
His delta blues guy playing to tiny audiences appears to have half the audience numbers of John Mayer, whose last album went double platinum, wiki tells me. That's quite a big tiny audience.

Actually we should stop doing this, since we are basically picking holes in a badly made net that hasn't been finished yet, and see if we can find anything that makes sense.

Date: 2008-05-08 12:45 pm (UTC)
From: [identity profile] ms-bracken.livejournal.com
This is how I feel every time I read anything by Seth Godin; I'm genuinely uncomfortable with the idea that he's some kind of marketing 'guru', because he just doesn't seem to think that people matter, or are different from each other, or not that different from him.

So this applies to his view of music* - I think it's pretty clear from his examples that he doesn't listen to a particularly wide variety of it - but it also applies to his view of how you market products, because I never get the impression that he cares about anything, particularly.

does this salvage it?

Date: 2008-05-08 12:59 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
if x measures "commitment", and you draw two curves, one of "commitment to the material" and the other of "commitment to the audience"?

you would probably get bell-ish curves (when don't you?) -- but the problem then is how do you line up the apples and oranges of the two species of commitment? they both (presumably) start at the origin (assumption = music made with no commitment to the audience OR the material has marketshare of 0), but how do you scale them?

what you could do is sketch the different topological possibilities (ie "graph" where bulges are switched; "graph" where bulge peak comes at same point on x-axis; "graph" where larger bulge is "passion" bulge) and than analyse these, as shapes manifested by different kinds of music?

(the non-passion bulge would be more an "audience-satisfaction" bulge then i guess)

follow up post on the blog

Date: 2008-05-08 01:02 pm (UTC)
From: [identity profile] jauntyalan.livejournal.com
http://sethgodin.typepad.com/seths_blog/2008/05/more-on-passion.html

Re: does this salvage it?

Date: 2008-05-08 01:04 pm (UTC)
From: [identity profile] jauntyalan.livejournal.com
i certainly think from readin the original post that X does roughly equal commitment

he has just made the curves up out of nowhere though. just his instinct, right?

Date: 2008-05-08 01:05 pm (UTC)
From: [identity profile] boyofbadgers.livejournal.com
The y-scale could be logarithmic, I suppose.

Re: does this salvage it?

Date: 2008-05-08 01:05 pm (UTC)
From: [identity profile] boyofbadgers.livejournal.com
Yep, no sign of any actual EVIDENCE.

Re: does this salvage it?

Date: 2008-05-08 01:06 pm (UTC)
From: [identity profile] jauntyalan.livejournal.com
i think in the end he's saying

"there are few things that we are all very passionate about"

which strikes me as trite.

Re: does this salvage it?

Date: 2008-05-08 01:08 pm (UTC)
From: [identity profile] jauntyalan.livejournal.com
and i think the people getting grumpy up thread "bah how can he say pop can't be passionate" are getting the wrong end of his poorly explained stick.

SOME people CAN be both. but that the audience increases where there is reduced passion-level for entry.
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