The Passion Pop Curve

[freakytigger.livejournal.com]

This comes from the blog of marketing guru Seth Godin - the full post is here and here's the curve:



"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.

A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."

Presented (for now) without comment. Over to you!

Comments

[alexmacpherson.livejournal.com]

or indeed if he's met any people who consume music!

[ms-bracken.livejournal.com]

This is how I feel every time I read anything by Seth Godin; I'm genuinely uncomfortable with the idea that he's some kind of marketing 'guru', because he just doesn't seem to think that people matter, or are different from each other, or not that different from him.

So this applies to his view of music* - I think it's pretty clear from his examples that he doesn't listen to a particularly wide variety of it - but it also applies to his view of how you market products, because I never get the impression that he cares about anything, particularly.