The Passion Pop Curve

[freakytigger.livejournal.com]

This comes from the blog of marketing guru Seth Godin - the full post is here and here's the curve:



"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.

A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."

Presented (for now) without comment. Over to you!

Comments

Re: does this salvage it?

[ms-bracken.livejournal.com]

No, that really is the essence of the article -he doesn't say why because THE GRAPH PROVES WHY! (sob) Another aspect of that is that it forms part of the general disdain for anything (the speaker describes as) middlebrow that seems to have become terribly trendy of late.

For "luxury" reading "speciality" makes more sense -I'm on the luxury side of marketing right now so of course try to make everything I read about my job...