The Passion Pop Curve
May. 8th, 2008 12:52 pm![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
freakytigger.livejournal.com posting in ![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
poptimistsThis comes from the blog of marketing guru Seth Godin - the full post is here and here's the curve:
"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.
A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."
Presented (for now) without comment. Over to you!
"The reason you need to care is that gap in the middle. Every day, millions of businesses get stuck in that gap. They either move to the right in search of the masses or move to the left in search of authenticity, but they compromise. And they get stuck with neither.
A delta blues guy who plays for tiny audiences in Memphis is in the sweet spot of the passionate. John Mayer is in the sweet spot of pop. Both are great guitarists, neither is too edgy or too trite. Both made a choice. But there are a thousand guitarists who are neither. They're afraid to embrace one curve or the other and end up with neither."
Presented (for now) without comment. Over to you!
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Date: 2008-05-08 04:50 pm (UTC)no subject
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