Listening With Context

[freakytigger.livejournal.com]

Following up from the poll (poor old Incubus)

Do you carry in your head an idea of the "average listener" as any kind of reference point? Did you ever? (whether you defined yrself for or against her/him)

aka - who ARE these "masses", anyway?

Comments

Marketing

[freakytigger.livejournal.com]

One problem is that when a lot of people use the word "marketing", they make it mean "making you buy something you didn't really want", whereas really it means "bringing something to your attention" or "making you feel that something is suited to you".

Marketing, like criticism, is about providing someone with a context in which they might act. But the acting or not is up to them.

So yes, nobody is marketed into liking a song in the way people who assume they're immune to marketing imagine we are - but that doesn't mean marketing has no effect.