Popworld mag goes down the dumper

[boyofbadgers.livejournal.com]

Only 9,000 sales out of a print run of 130,000. Ouch.

http://news.bbc.co.uk/1/hi/entertainment/6571291.stm

Comments

[freakytigger.livejournal.com]

Actually when did Simon and Miquita leave?

[boyofbadgers.livejournal.com]

That's a very good point. About a year ago?

[jeff-worrell.livejournal.com]

almost exactly 1 year ago (see related article on that BBC page)

What staggers me is that they were expecting to, um, pulp over half of the copies of the launch issue. Is that normal for mags? No wonder we have a global environmental crisis on our hands.

[martinskidmore.livejournal.com]

That's not uncommon - they'd have been hoping for maybe 70% sales, but would have been happy with 50%. You are taking a guess, and one thing you very much want not to do is not put enough copies out. Subsequent issues are much more accurately targeted, and returns plummet fast.