Popworld mag goes down the dumper

[boyofbadgers.livejournal.com]

Only 9,000 sales out of a print run of 130,000. Ouch.

http://news.bbc.co.uk/1/hi/entertainment/6571291.stm

Comments

[martinskidmore.livejournal.com]

That's not uncommon - they'd have been hoping for maybe 70% sales, but would have been happy with 50%. You are taking a guess, and one thing you very much want not to do is not put enough copies out. Subsequent issues are much more accurately targeted, and returns plummet fast.