it's going to continue getting smaller, which might be part of what allows it to even attempt monoculturalism
Why does its smallness help it to attempt monoculturalism? Are you assuming that anything big will "fragment"? Seems to me that when I was growing up TV was much more a monolith than music, in that the three networks dominated and local stations filled up their own hours with old movies and old network fare that was now in syndication. Whereas you really did have local markets and different markets on the radio. But you only had one type of TV station, not counting Educational TV.
Though you're bringing up a good point about choice -- even the illusion of choice from a huge single media conglomerate will fragment an audience, even if all the money is going to the same place. But weirdly, I feel like with music specifically, something like Disney has been able to create an intense niche culture, approaching something like a musical monoculture for anyone under the age of like 12, precisely because music isn't their first priority. This is something that's changed since Britney/TRL's rise, I think.
Re: american as the peaceable kingdom
Date: 2008-11-18 01:48 pm (UTC)Why does its smallness help it to attempt monoculturalism? Are you assuming that anything big will "fragment"? Seems to me that when I was growing up TV was much more a monolith than music, in that the three networks dominated and local stations filled up their own hours with old movies and old network fare that was now in syndication. Whereas you really did have local markets and different markets on the radio. But you only had one type of TV station, not counting Educational TV.
Re: american as the peaceable kingdom
Date: 2008-11-18 01:52 pm (UTC)Re: american as the peaceable kingdom
Date: 2008-11-18 01:56 pm (UTC)