[identity profile] piratemoggy.livejournal.com posting in [community profile] poptimists
Surprised no one posted this yet-

Does the world need another indie band?

The short version of that article is that no one really knows who buys Scouting For Girls records. It is quite marvellously vehement though if you, like me, spend a mystifyingly large amount of your time trying to think of a new way of saying 'this is a shit indie single.' Not sure it goes far enough for me on some aspects (the bit with some bloke talking about the wonder of some kids dancing to 80s/90s indie as though this makes them genii is particular obnoxious) but does contain the quote from this subject line.

Edit: I might add, this isn't a 'HAR LOOK ALL INDIE ARE CRAP' post. I think the article's interesting because we've been talking about how these instantly charting indie bands are the new throwaway boy/girlband for awhile, particularly this week and although this is a smug indie person talking about it from a smug indie perspective, it's surprisingly on-the-money in a lot of places. It might be worth asking, if it's not a totally overwrung question that ultimate ends up with 'THE MAN' as the answer, why you think these particular little trends of throwaway bands/groups start and what you personally think brought on this particular glut of awful?

Also, I really cannot emphasise enough that I have had to review The Enemy three times in the last year.

Some Stats!

Date: 2008-07-23 10:30 am (UTC)
From: [identity profile] freakytigger.livejournal.com
(A Poptimists EXCLUSIVE)

Top 5 Genres among 12-14 year olds (% saying "in" or "on the way in")
1. R&B (66%)
2. Pop/Top 40 (58%)
3. Hip-hop (57%)
4. Rock (55%)
5. Club/Dance (54%)

Top 5 Genres among 15-17 year olds (% saying "in" or "on the way in")
1. Club/Dance (74%)
2. R&B (68%)
3. Rock (64%)
4. Indie (61%)
5. Pop/Top 40 (59%)

Top 5 Genres among 18-19 year olds (% saying "in" or "on the way in")
1. Rock (72%)
2. Club/Dance (67%)
3. Indie (64%)
4. R&B (58%)
5. Drum'n'Bass (56%)

Top Rock/Indie band for each agegroup:

12-14: The Hoosiers (or My Chemical Romance if they don't count)
15-17: The Ting Tings
18-19: Muse

Re: Some Stats!

Date: 2008-07-23 10:38 am (UTC)
From: [identity profile] freakytigger.livejournal.com
What this shows w.r.t. the article I'm not sure! - only that, yes, indie is now completely mainstream as you move up the age brackets, and it's a term that means *something* (though I'm not sure what) to the people listening to it.

Something very important is that musically you react to the people around you, not to the 'wider culture': I think when I was 16 I read the NME partly because it seemed to provide a window on some kind of wider pop culture and let me position myself within that, but I don't know what (if anything) does the same now. Whereas the article Moggy linked to seems to be assuming that the wider culture still exists and that the decline of indie matters within it.

Re: Some Stats!

Date: 2008-07-23 10:42 am (UTC)
From: [identity profile] alexmacpherson.livejournal.com
BIG UP THE 12-17-YEAR-OLDS :D

the kidz are alright! the students, however, are not.

Re: Some Stats!

Date: 2008-07-23 10:46 am (UTC)
From: [identity profile] jauntyalan.livejournal.com
i love the (obvious) way club-dance jumps from 54% to 74% at the age of 15 and then rock takes over 2 yrs later :-)

Re: Some Stats!

Date: 2008-07-23 10:51 am (UTC)
From: [identity profile] freakytigger.livejournal.com
Well, the slight fall in club/dance I guess is linked to the rise of more specific dance genres like drum'n'bass (and HARDCORE RAVE which comes in 6th for the 18-19s).

Re: Some Stats!

Date: 2008-07-23 10:53 am (UTC)
From: [identity profile] alexmacpherson.livejournal.com
Does minimal techno come in anywhere? :D

Re: Some Stats!

Date: 2008-07-23 10:56 am (UTC)
From: [identity profile] jauntyalan.livejournal.com
"bloodless bleeping beset by infighting" (2%)

Re: Some Stats!

Date: 2008-07-23 10:59 am (UTC)
From: [identity profile] freakytigger.livejournal.com
It was not asked about sorry! Bassline/garage was, and is steady across all agegroups at 38% or so.

Teens bottom 5 genres:
1. Country (15%)
2. Christian (16%)
3. Folk (16%)
4. Classical (23%)
5. Bhangra (24%)

Re: Some Stats!

Date: 2008-07-23 11:06 am (UTC)
From: [identity profile] alexmacpherson.livejournal.com
There goes the Mercury Prize's cred with the kidz!

Um hang on a second was hip-hop subsumed into r&b or...is it...just NOT THERE?

Re: Some Stats!

Date: 2008-07-23 11:14 am (UTC)
From: [identity profile] freakytigger.livejournal.com
Yeah it's there! 3rd for 12-14 year olds, slips to 6th for 15-17 though (its popularity doesnt change, but other stuff overtakes it), and then down to 8th or 9th for the older kids.

It does well among urban teens too, unsurprisingly.

I've now got the age/gender breakdowns open, and hip-hop drops in appeal to boys as they get older but increases in appeal to girls.

Also - the jumps in indie and rock for girls as they get older are HUGE: I think this is the real story behind the article and the current situation, a 'feminization' of indie and rock's appeal (against which you'd predict a journalistic backlash obv).

Re: Some Stats!

Date: 2008-07-23 11:15 am (UTC)
From: [identity profile] jauntyalan.livejournal.com
"the jumps in indie and rock for girls as they get older are HUGE"

is this a new thing though? feels like it, but it could be an illusion

Re: Some Stats!

Date: 2008-07-23 11:20 am (UTC)
From: [identity profile] freakytigger.livejournal.com
Certainly they've always been popular with girls but I'd say not this level of popularity - 3/4 of 18-19 year old girls saying indie is "in". (I think some of it may be sampling issues though.)

Re: Some Stats!

Date: 2008-07-23 11:35 am (UTC)
From: [identity profile] alexmacpherson.livejournal.com
I've now got the age/gender breakdowns open, and hip-hop drops in appeal to boys as they get older but increases in appeal to girls

This might be because of the dancing aspect? Hip-hop/street dancing seems to be a v popular cross-female-demographic way to keep fit and have fun at the same time - boys tend to be less inclined towards dancing (esp choreographed dancing) for whatever reason. There are like five boys in a class of 25-30 at the class I go to, which is slightly EEK when the tutor demands that the boys run through the routine by themselves.

The feminisation of indie is definitely important, indie bands as the new boy bands etc (and just as boring as boy bands ever were! the only one I had real affection for was Backstreet Boys). I'd love to know how, credibility-wise, McFly are perceived vis-a-vis The Kooks, among teenage girls.

Re: Some Stats!

Date: 2008-07-23 04:58 pm (UTC)
koganbot: (Default)
From: [personal profile] koganbot
Drum'n'Bass on the way in!

And "Club/Dance" topping 15 to 17! My guess is that in the U.S. "Club/Dance" gets an older crowd, but also that in the U.S. it is more distinct from the more popular genres than it is in Britain. (That said, I just got an email from Solange Knowles' publicist that says that Michelle Williams' "We Break The Dawn" - co-written by Solange - is #1 on Billboard's Hot Dance Airplay chart. That's actually a fairly small market - only about nine stations in the entire U.S. see themselves as specifically going for "dance" rather than r&b/hip-hop or urban or top 40. But "We Break The Dawn" could very easily be classed as r&b or urban or top 40, and it's a really good song, though I think Michelle's relatively nondescript vocals could be holding it back in those markets.)(And I wonder what the crossover is among your teen respondents, if someone who says "Top 40" and someone else who says "r&b" and someone else who says "club/dance" might be thinking of relatively similar music.)

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