Oh God. The theory - as I understand it - is that the Elvis reissue campaign a couple of years ago was a big success in terms of getting some of his old singles to #1, generating publicity etc.
So the people who market Elvis came up with another campaign - marking the anniversary of his death - in which favourite songs that DIDNT get to #1 would be reissued. This has been less successful - everything has showed up in the mid-10s and dropped out after one week - but I guess they're seeing it through.
I thought it was just a last gasp at milking his back catalogue dry before it all falls out of copyright and into the public domain? or is that an urban legend?
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timeasmymeasure
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Date: 2007-10-22 12:39 pm (UTC)So the people who market Elvis came up with another campaign - marking the anniversary of his death - in which favourite songs that DIDNT get to #1 would be reissued. This has been less successful - everything has showed up in the mid-10s and dropped out after one week - but I guess they're seeing it through.
no subject
Date: 2007-10-22 12:43 pm (UTC)