A Year In Pop: 37

[freakytigger.livejournal.com]

Hello clouds hello sky hello elvis reissues, I'm back in the "saddle" (thanx to piratemoggy for her excellent work) and ready to tick. Just one question - what is Phil Collins doing here?

[Poll #1057109]

EDIT: THE HI TACK SONG IS "LET'S DANCE" NOT "SAY SAY SAY". THOUGH IF YOU HATED ONE YOU'RE PROBABLY NOT GOING TO TICK THE OTHER I GUESS. IDIOT ME.

Comments

[freakytigger.livejournal.com]

This was the prediction at the start of the year, but in practise the high end of the top 20 seems to be about as far as resonance and suggestion can take you, at least so far. Christmas will be an interesting test as you say but the general level of sales is so much higher then anyway.

I don't remember seeing this advert either - I'm intrigued that it's from an ad: the new rules actually ought to kill off the power of ads to inspire really high-placing songs (because the demand for those songs can't be concentrated into a sales peak).

[lockedintheatti.livejournal.com]

The difference between this ad and many others is that it's a 90" advert, giving much longer exposure to the music. Plus the music is a key element of the ad's structure, and not just incidental. And it's been heavily written about in the tabloids too. They've also been placing it in high profile places - such as the Big Brother final, rugby world cup matches and so on - that give massive exposure and also reaching people when they are likely to be watching in bigger groups, giving it more talkability too.

[freakytigger.livejournal.com]

Yeah, having actually seen it I can see why it might lead to people buying the track - I also note (and Cadburys must be really delighted by this) lots of remixes with other tracks using the gorilla.

[lockedintheatti.livejournal.com]

The Bonnie Tyler Total Eclipse of the Heart one is the only one I've seen that actually works properly in terms of having the same build-up (although still not as good as the Phil Collins one)

[freakytigger.livejournal.com]

I actually preferred the 50 Cent one - the Tyler one just looked like a less-good version, whereas the 50 Cent one, by missing the build-up, looked like a different and more focused gorilla.

[lockedintheatti.livejournal.com]

Oh, I hadn't seen that one, yeah, it is quite different.