Popworld mag goes down the dumper

[boyofbadgers.livejournal.com]

Only 9,000 sales out of a print run of 130,000. Ouch.

http://news.bbc.co.uk/1/hi/entertainment/6571291.stm

Comments

[piratemoggy.livejournal.com]

Reasons for failure:
-People do not want another NME, one NME is bad enough. No matter how good the magazine is, people will judge it by its cover and that cover looked exactly like NME.
-Needs more actual pop.
-Actually tbh I think that cover may well be one of the very decisive factors in having killed it. It needed to be a really striking image, a la the Justin-in-handcuffs thing they did for the popworld one-off thing x years ago or at least something that said 'hello, actually interesting articles'
-Is never a good idea to just slide a new magazine into the racks; should have launched on a stand or something to make it stand out.

I was probably their prime demographic, being twenty with an interest in music and a fondness for magazines. When it was originally mentioned I thought it looked quite good and figured might as well give it a go but I didn't even buy it. It just looked fucking boring.

God one of the Klaxons is ugly.