Popworld mag goes down the dumper

[boyofbadgers.livejournal.com]

Only 9,000 sales out of a print run of 130,000. Ouch.

http://news.bbc.co.uk/1/hi/entertainment/6571291.stm

Comments

[ms-bracken.livejournal.com]

I'm really not sure that the Popworld brand of silliness could ever translate that well to print -like you say, the whole thing smacks of amazingly poor research and a general misunderstanding of the brand [/job] (and consequently what is good about the TV show). I had a read of it in the newsagents this week - I was waiting for a train, bored, didn't have much money and am a fan of Popworld. This, combined with 16-24 year olds and focused on indie, pop, rock, emo and R&B made me about as solid a target market member as they are going to get and really... it was incredibly poor, just witless, scrappy coverage. The fact that it was coverage of bands I largely liked didn't matter -they didn't seem to have grasped that people who enjoy watching Klaxons thumb wrestle of a Saturday morning will not necessarily want to read Klaxons interviews from the BARRY SAYS school of music journalism.

In conclusion I have never been so glad I didn't spend £1.50.