Popworld mag goes down the dumper

[boyofbadgers.livejournal.com]

Only 9,000 sales out of a print run of 130,000. Ouch.

http://news.bbc.co.uk/1/hi/entertainment/6571291.stm

Comments

[freakytigger.livejournal.com]

They would have yes. Anyway 14-25s are buying print media: they're buying Zoo and Nuts and Heat and Closer. They're not necessarily buying print media about music, though - and why should they? They have media available where they can get all the music they want and actually hear it.

Which isn't to say that Popworld Pulp couldn't have succeeded modestly but:

- shit name
- disconnect with brand values
- brand in decline anyway

[darkpigeon.livejournal.com]

They buy Kerrang! don't they?