[identity profile] freakytigger.livejournal.com posting in [community profile] poptimists
From Marketing Week:

"Primula Cheese is sponsoring the UK's Eurovision Song Contest entrant, Daz Sampson. The deal is part of the cheese spread brand's "Proud to be cheesy" campaign...to encourage consumers to "celebrate those cheesiest things in life they secretly love but dare not admit to."

Oh, Daz.

Date: 2006-05-12 01:46 pm (UTC)
From: [identity profile] carsmilesteve.livejournal.com
primula is cheese-ish (cheesesque?), rather than cheesy, shirley?

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