They're a subset of "regular music users" - they're into music to the extent that they'll sign up to last.fm and then leave it on their PCs. (which is quite a large extent).
The question is - how big a subset are they? I DON'T think they're the 'mode' current internet user - the m.c.i.u. is certainly older than this suggests. Unlike some other social networking things I don't get the sense last.FM has much penetration in the 30something and up market.
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Date: 2007-07-10 03:09 pm (UTC)The question is - how big a subset are they? I DON'T think they're the 'mode' current internet user - the m.c.i.u. is certainly older than this suggests. Unlike some other social networking things I don't get the sense last.FM has much penetration in the 30something and up market.