Something I said on ILM yesterday.
Apr. 20th, 2007 02:23 pm![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
freakytigger.livejournal.com posting in ![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
poptimistsWhich nobody addressed - the thread was moving fast and this was a tangent.
I can think of two long-term marketing triumphs for the record industry. The former possibly accidental (but probably not), the latter definitely on purpose. First is the promotion of the album as a format and the repackaging of popular music as non-disposable. Second (linked to the first) is the promotion and success of the CD format as a way to buy old music as well as new.
It's the level of accident I'm interested in really. The move to album format, the move away from disposability - when did these happen (I know that in the UK 1969 was the year album sales overtook single sales), and how proactive or reactive were the record labels in this?
I can think of two long-term marketing triumphs for the record industry. The former possibly accidental (but probably not), the latter definitely on purpose. First is the promotion of the album as a format and the repackaging of popular music as non-disposable. Second (linked to the first) is the promotion and success of the CD format as a way to buy old music as well as new.
It's the level of accident I'm interested in really. The move to album format, the move away from disposability - when did these happen (I know that in the UK 1969 was the year album sales overtook single sales), and how proactive or reactive were the record labels in this?
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