I quite like talking about baked beans - more than I like eating them, which is admittedly not at all. The people in marketingland are all in a tizzy about Branston's Beans, because it's come along and done the impossible and dented Heinz' beans monopoly, and nobody can quite work out how they've done it, other than somebody at Branston's thinking "Actually, let's face it, it's a bit boring only having one kind of bean."

This is the principle on which pop's worked for years, of course.
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