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Record Industry In Shift To Streaming?
Sep. 18th, 2008 09:29 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
koganbotA Jukebox on MySpace
Article in New York Times a couple of days ago, saying that the three largest record companies and some indies plan to stream huge hunks of their music through MySpace (not clear how much: all of it?). Not sure how to interpret this:
(1) Record cos. belatedly recognizing inevitable and shifting focus to using music to sell advertising rather than just downloads and CDs, but this is too late because illegal downloads and iTunes and YouTube have already gotten the jump and that's where people will continue to go.
OR
(2) This actually is a significant shift because it makes streaming the main vehicle for music consumption and makes advertising the main product (so the record cos. are doing an end-run around iTunes and going head-to-head with YouTube).
OR
(3) Somewhere in-between, record cos. using this to promote downloads as well as seeing if people will shift from buying to streaming if virtually everything is streamed.
Article in New York Times a couple of days ago, saying that the three largest record companies and some indies plan to stream huge hunks of their music through MySpace (not clear how much: all of it?). Not sure how to interpret this:
(1) Record cos. belatedly recognizing inevitable and shifting focus to using music to sell advertising rather than just downloads and CDs, but this is too late because illegal downloads and iTunes and YouTube have already gotten the jump and that's where people will continue to go.
OR
(2) This actually is a significant shift because it makes streaming the main vehicle for music consumption and makes advertising the main product (so the record cos. are doing an end-run around iTunes and going head-to-head with YouTube).
OR
(3) Somewhere in-between, record cos. using this to promote downloads as well as seeing if people will shift from buying to streaming if virtually everything is streamed.
