Date: 2006-06-29 10:56 am (UTC)
I have been using the word 'naff' a lot recently, I observed to Adrian at lunch yesterday. For example I have described cow parade as 'naff': in fact I mostly use it to describe feigned artistic sophistication (often populist in intent) which fails on aesthetic grounds. Describing something as naff establishes a distance and a hierarchy between my taste and other people's taste, and instances my critical judgement.

AND ANYWAY 'naff' might not be the opposite of 'cool', or the relationship between the two might not be symmetrical.
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