Latest ABC figures have the NME on 76,000 - and climbing but climbing quite slowly. This is 20k under what Smash Hits was selling when it was cancelled, incidentally.
The NME brand building has been about delivering a tight and highly desirable demographic to advertisers rather than increasing circulation, though.
I don't know what it did in the mid-90s. When I started reading in the Madchester era it was on about 120k, which then was (I think) seen as fairly healthy but not impressive.
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timeasmymeasure
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Date: 2006-04-19 01:36 pm (UTC)The NME brand building has been about delivering a tight and highly desirable demographic to advertisers rather than increasing circulation, though.
I don't know what it did in the mid-90s. When I started reading in the Madchester era it was on about 120k, which then was (I think) seen as fairly healthy but not impressive.