I think that the problem is that the shorter article in the main Graun, the one linked there, stops just too short*, the next line is the "They keep trying to tell me in the media what soul music is and I'm like, we KNOW what soul music is, stop fucking around with us!", which is more the point, yeah?, that it's not that anything Duffy is doing, but that the media is going "At last! White people have come to save soul!"

*though obviously I can understand the temptation to let "Fuck that!" be the last word.