Marketing News (II)

[freakytigger.livejournal.com]

(NB if you want to vote in the POP WORLD CUP please do it by midnight tonight kthxbye. Iran and Serbia - I need yr tracks by tomorrow night!)

"Unilever has become the first major client to sign up to a new quarterly youth survey tracking UK music and lifestyle trends.

The syndicated "Tuned In" study uses guerilla interviews, focus groups, and a panel of music celebrities in an attempt to bring corporations up to speed on fast-moving trends in the UK music scene, and how those trends impact on the fashion choices, brand attitudes and lifestyles of youth people.

Spring Research - which developed the study - counts rap group Roll Deep among its celebrity panellists, who help to shed light on the origins of musical movements. The survey will focus on different musical 'tribes' each quarter, with the second wave expected to address the dance scene."

(from Research magazine, April 2006)

OMGUPDATE from "MRNews":

"the survey aims to identify emerging music and lifestyle trends, such as tee-totalism (‘straight-edging’ in current youth parlance)."

M'LUD!!!

Comments

[boyofbadgers.livejournal.com]

What is a guerilla interview when it's at home?

[http://users.livejournal.com/xyzzzz__/]

can anyone else play the portugual track cuz i can't..

[sbp.livejournal.com]

Isn't this what was happening in the US, oh about TEN YEARS AGO. I even have a book about it at home somewhere.

[genie22.livejournal.com]

Roll Deep are so two years ago - it's all about Girls Aloud ;)